By Sarah McBride Share Share LinkedIn Email +1 Google, Amazon, and others have been pouring money into search engines to drive traffic to their websites.
But now, a new study suggests that these investments could be more than just for traffic.
The new research, from the University of Toronto’s Centre for Information Technology Policy, argues that Google, Microsoft, Facebook and other search engines could be investing more heavily in their own search engine algorithms to make them more effective at driving traffic to websites and helping businesses gain visibility and traffic.
“I think this paper is really important because it points to the potential for a lot of these investments to go a long way towards driving people to the websites that they’re looking for,” said Michael Sibersky, a co-author of the study and a professor of computer science at U of T. “There are lots of people who might not be aware of how much these algorithms are already making money.”
Search engine algorithm companies are big business.
They have about $60 billion in annual revenues, making them a formidable force in the online search industry.
But some critics of search engine companies have suggested that they are too reliant on big advertising networks and the ability to collect massive amounts of data to make their products better.
This is an issue that Google has been fighting since at least 2008.
But the new study finds that the companies may be more invested in their search engines than previously thought.
The researchers say that, in the long run, these investments would also help boost their search engine performance.
“We don’t think that search engines should have to spend all this time in the trenches with Google, and we think they should be doing more with their algorithms,” said Sibgersky.
The research comes as search engine and advertising technology companies continue to look to build out their platforms in an attempt to compete with Facebook, Microsoft and other online companies.
But in a new report from the New York Times, the tech giants are now arguing that the best way to build the future of search is to make sure their own businesses have a strong presence on the internet.
The report cites a recent study that found that in a few years, internet search engines would be worth $7 trillion, or about 1.7% of the US economy.
That would make Google and Facebook the third- and fourth-biggest companies on the planet, after Amazon and Facebook.
The study found that internet search is one of the fastest-growing segments of the economy.
But that doesn’t mean it’s a good investment for the companies that make up its revenue stream.
Sibiesky said that the study suggests some big companies are investing in search algorithms and other technology that will help them gain a bigger presence on their websites and drive traffic.
Google and Microsoft, for example, are working to develop their own deep learning technology to help them make their search ads more effective.
And Facebook has been working to improve the ways it can use the power of its platform to drive social and advertising messages.
But there are plenty of smaller companies doing the same.
“It’s not just Google or Microsoft,” said Stephen Gossett, the executive director of Search Engine Watch, a nonprofit that tracks the online ad industry.
“Amazon is doing it for its Kindle e-reader.
They’re doing it with search, and then they’re doing more of it with other social platforms.
The companies that are doing these things are doing it because they want to be better at it, not because they think it’s going to help their bottom line.”
The research also suggests that some of the companies are spending more on their own websites than they would have spent on search engines.
Google, for instance, spent more than $20 million to build a web portal to make its search engine better.
And Google has spent millions to improve its own advertising software.
“This paper suggests that the Google search engine has been investing in its own search engines, even though it is one part of a broader network of search engines,” said Gossetts.
Google also has a reputation for being aggressive in building out its own online services, but it says its search engines are far from a monopoly.
“Google has an enormous amount of content on the web, and it is the world’s largest search engine,” said Brian Laughlin, a Google spokesman.
“In fact, Google is now the world leader in digital content and the worlds largest search company.”
The researchers also point out that some search engine competitors have been doing more to build their own online offerings, including Yahoo and Baidu.
But Google is the biggest of these companies, and its search platform is the most important to the company.
It has a huge presence on search, with more than 25 million people using its products and services on a daily basis.
“Even though Google has a lot more resources than Yahoo or Baidus, it still dominates the world of search,” said Laughlin.
And that dominance is what led the study’s authors to conclude that the